Enter for a chance to win a ‘behind the scenes’ trip to an upcoming 3ality Digital 3D shoot or high-end 3D glasses. Yes, we thought we’d have a little fun at NAB, given that it’s looking like the breakout year for our favorite obsession:  stereoscopic 3D entertainment. So, we’re hosting a sweepstakes at the show [...]

Last night, 3ality Digital was proud to have set another milestone — this time with the help of a certain Grammy Award-winning hip hop group who happen to be big fans of S3D.   We shot the first S3D concert simulcast ever done in the US:  the sold-out Black Eyed Peas concert at LA’s Staples Center, [...]

Yes, we know we said our next blog post would be our answers to Questions for Your 3D Tech Provider.  Consider this a warm-up, because we felt that these issues were so important that we needed to address them right away. In many emerging markets, folks often start offering products and expertise before they’re fully-baked.   [...]

At 3ality Digital, we’ve made it pretty clear that our whole reason for being is to enable everyone to create great 3D entertainment.  Where’s the joy in keeping it to ourselves?  We’ve designed our systems to work with existing infrastructure, to use familiar controls, and to produce super-accurate imagery right from the camera.  (We love [...]

Bloomberg Television came to see us last fall and shot this segment.  Not only is it an excellent primer on the 3D marketplace (albeit before DirecTV, Discovery & ESPN announced 3D TV broadcasts), it puts us in illustrious company — we’re happy to be mentioned in the same breath as our friends at DreamWorks Animation [...]

Well, Sky has certainly gotten the ball rolling in a big way:  They’re launching their new 3D broadcast channel with a bang, featuring the sold-out Arsenal vs. Manchester United Premier League Football match this weekend.  The match will be broadcast in 3D to nine pubs in the UK that have been outfitted with LG 3D-enabled [...]

At 3ality Digital, we’ve long been evangelists for 3D to the home.  We’ve also been convinced that sports will be a key driver for this new medium — and it looks like we now have a very significant flock of believers. Earlier this year, Sony announced their commitment to 3D in a big way, and [...]

Here at 3ality Digital, we were delighted to find out that we made Sports Illlustrated‘s list of “Ten Innovations We Love.“   Mind you, this list was not a recap of 2009, or even the past couple of years:  it spanned the entire decade.  To be compared to such transformative experiences as the first HD Super [...]

No form of entertainment will do more to feed home viewers’ appetite for 3D than sports. Sports are compelling, dynamic, and downright pulse-pounding. And fans are, well, fanatical. But they are also fickle, which creates a challenge for 3D sports broadcasters. All the action that makes a sporting event so exciting to watch also makes [...]

I gotta wear shades.  3D shades, as a matter of fact.   The geniuses at Microvision Optical have been working away on special polarized lenses that work with passive-glasses 3D displays (see our friends at RealD for the most popular in-cinema system).  Bonus feature:  they also double as sunglasses.  And they’re stylish, to boot, as you [...]